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Die Hoftierärztin
A complete brand for a vet starting her own practice: name, logo, imagery, testimonials and website.
S.01 · The challenge
She is the product, not the method.
Maria Merkel, a vet for horses with a focus on osteopathy and bioresonance, asked for a few photos for her new business. There was no name, logo or website yet, and bioresonance has a mixed reputation. So the brand had to put her in front, not the method.
S.02 · The approach
- Her name as the brand, with a handwritten wordmark and a signet combining a horse with the German vet symbol.
- A day on her farm to shoot a full set of images as the base for all assets.
- Three customer testimonial stories in video and photo.
- A clear, simple WordPress website and support through the first twelve months.
S.03 · Gallery