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CoParently

An app that makes everyday life easier for separated parents. Built, marketed and run by one person.

Year
Since 2025
Role
Solo founder
Services
Brand, apps, growth, automation
Link
coparently.de ↗
[Calendar][Home][Expenses]
S.01 · The challenge

A sensitive topic needs a calm brand.

Separation is an exceptional situation for families. Existing co-parenting apps felt like government software or lifestyle products. What was missing was something neutral that both parents trust and that keeps the children out of the middle.

S.02 · The approach
  1. A neutral brand and tone without pushy calls to action, tested with affected parents.
  2. iOS and Android app in Flutter with a Supabase backend, plus a separate kids app for tablets.
  3. Content platform and paid social with automated workflows for onboarding and campaigns.
  4. PR through my own story, with features on SAT.1 breakfast TV and in Madsack newspapers.
S.03 · Results after five months
1,300+families
1,800+users
≈ 3.8ROAS on paid social
3apps: iOS, Android, kids tablet
S.04 · Gallery
[Brand]
[Kids app on tablet]
[SAT.1 TV feature]